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What is included in local SEO services?

Almost everything that’s happening on the internet begins with one thing: a search query. In fact, up to 60% of all web searches start there. From booking your next vacation down to getting the best healthcare services, people get their hands on the information they need using a search engine.

It tells us that for a business to thrive, a company should focus on building their online presence. How do you do this? Find the best local SEO company to help you.

Why is Local SEO important?

Even if your content ranks at the top of Google, it’s hard to monetize that gain if you don’t target your local audience. A high click-through rate won’t even matter if your conversion rate is low.

The best local SEO services companies will address this by targeting your local audience with compelling local content to those who will hire services or buy your product. Search engines regularly update their algorithms to respond to queries more effectively. One of the more recent updates pertains to local searches. Consequently, around 40% of all searches yield local results. Businesses are now more accessible to people because of Google My Business. Google’s “Near Me” feature has also proven to be quite handy for business owners and consumers alike.

These are the things we focus on when we do on-page SEO on your site. Our goals are as follow:

  1. Reach your target local audience (or make them reach you)
  2. Make it easier for clients to find your location, regardless of how they look for it (mobile search, voice requests, social media and more)
  3. Curate your content to increase dwell time
  4. Increase conversion rates to increase your sales
  5. Keep customers coming back

Of course, other things are going in between those three points, but basically, these are what we want to do for you.

What Can Dominate Local Do For You?

We simply help your local audience find you and then encourage you to stay. Our best local SEO services assure you appear on your audiences’ search results.

What Does Our Process Look Like?

Comprehensive Analysis

Our approach starts with an analysis of you and your competitors. We look at those who compete with you locally as well as nationally. After all, those that show up ahead of you in search are the ones who will be stealing your profits.

We also analyze your website for key factors that people look for, such as keywords, content and the technical aspects of your website.

On-Page SEO

Included in our search engine optimization program is local digital presence management. This program helps manage all digital information relating to a business’s physical and service area locations across several media channels. We handle

  • What it takes to get put on the map (literally)
  • Challenges facing businesses with multiple locations
  • How store locators drive local traffic and meet consumer needs
  • All the ins-and-outs of location-based landing pages

Getting local businesses found online is what we do.

Off-page SEO

As a local SEO company, we will not only take care of your on-page SEO, we go beyond others in the industry.

Creating backlinks is also what we do for your off-page needs. Backlinks are fundamental in building your site’s authority. We make sure your content uses high-quality links. There’s so much more to backlinks than meets the eye, and our experts are more than willing to tell you about them.

We can also handle social media marketing as part of your off-page SEO program. We can create compelling, witty, and engaging posts for your local audience. What makes social media a great outlet is it builds communities. It makes it easier for you to reach and interact with your customers and targets.

Directory Submissions

Another thing that increases your site’s popularity is directory submissions. However, what makes it not ideal for business owners is the fact that it can be too tedious. Our services cover this part of SEO, so you don’t have anything to worry about anything.

How Do You Know We’re Doing it Right?

We monitor your site’s performance monthly and provide you with detailed reports on how you’re doing well in terms of search engine rankings. Also included are ways to improve our techniques and enhance your own activities. By looking at what people are searching for and what content they respond to, we help you write better content and create better promotions for your business.

Optimization happens over time. It is a gradual process that, and if done right, will yield substantial results that can grow your business substantially.

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