As a business owner, you do everything you can to ensure that your business is well represented in person and online – but are you truly paying attention to every tool you have at your disposal? Many times, companies overlook inexpensive and easy-to-access tools like Google reviews and their potential to impact business in a meaningful way.
It’s no secret that a positive review is good for business, but how exactly do Google reviews set you apart from the competition?
When most people think of search engine optimization, they don’t think of boosting their positive reviews as a priority. However, Google reviews, in particular, have a serious impact on SEO as they are more directly tied to search engine results. This is because Google as a search engine tends to consider these reviews when presenting results to consumers.
These reviews also help with rankings, as higher-star reviews make for higher rankings in search results. Combined with the boost in SEO, these factors can make your business much easier to find and access for consumers. With so much potential positive impact, it only makes sense to pay more attention to this easy-to-use set of tools.
Local SEO is a unique challenge for many businesses, as well as a critically important one. Many of today’s consumers search local listings for businesses and products or services before making a purchasing decision, so having a strong online local presence that they can use to find your business is crucial.
When local customers search for businesses of your type and specialty, they are likely to see reviews as part of their search returns. Those reviews will heavily influence their purchasing decision, so ensuring that positive reviews exist is important in boosting the likelihood that you will receive their business as a result.
Thankfully, putting Google reviews to work in your favor isn’t difficult – especially if you’re already doing great work for your consumers.
For more information on harnessing the power of Google reviews, contact the experts at DominateLocal