Small Business Email Marketing
Other than SEO, email marketing is one of the most cost-effective methods of reaching your customer-base. You can get your product, services and brand in front of potential and existing clients for only pennies per contact. That means an opportunity to pitch new services, offer discounts, upsell your existing clients and reach an entirely new market. Personalized emails build connections. They build value and ultimately bring sales.
If you are already doing email campaigns but aren’t getting high delivery or conversion rates, let us help. With a review of your existing analytics we can determine if open rates for your email campaigns are good or need some work. If higher, you are hitting the mark and doing great regarding the time of day you are sending and the subject lines. If recipients are clicking through on your hyperlinks to your landing pages or web site, then you are not only hitting the subject line, but getting the attention of the people in the right way.
- Data base purchases and list management to grow your target audience
- Landing page and incentive offer development to increase conversions
- Online coupons with tracking
- Survey management and SEO integration
- Design and development of your templates
- We can provide images and write all of your content
- Develop autoresponders and integrate sign up forms onto your website to grow your lists
The thing to realize is that the value of email doesn’t stop with the initial review of the stats. You need to stay at the top of mind of your clients and a single email rarely provides what people need to close the sales. You need to nurture, educate, build confidence and then sell.
Get outside the inbox and integrate your email campaigns into your other marketing programs (like ratings and reviews, social media, content marketing and SEO) to get repeat business and referrals that will grow your company and retain your existing customers. The proof of this is in our company. Email and referrals make up 75% of our business.
Let Dominate Local’s marketing staff lead your company to success and start converting more leads into paying customers today.