If you’re an SEO professional, relying solely on ChatGPT for advice might cause you to miss out on valuable opportunities, not to mention up-to-date information.
Google Bard, an AI chatbot developed by Google, is trained on a vast dataset that includes Google Search. It provides direct recommendations from the source, gaining insights as Google crawls, indexes, and ranks web pages. Here are four areas where Bard excels in the AI chatbot competition for SEO:
Schema Markup Generation
Schema markup is structured data that helps search engines understand your website better. Bard’s unique feature is its precision in generating customized schema markup tailored to your content. Whether you have an e-commerce platform, a local business, a news site, or a blog, Bard can analyze your content and recommend schema markup that matches your specific needs.
To generate schema markup with Bard, use the following prompt: “Generate schema markup for: [INSERT URL].” Bard will provide accurate and up-to-date schema markup for your webpage. However, be aware that Bard occasionally fills in dummy data if it cannot crawl specific information.
On-page optimization is crucial for improving your website’s ranking in search engine results. Bard allows you to optimize your site by analyzing individual elements and providing insights and suggestions.
To analyze the on-page optimization of a webpage, use the prompt: “Analyze the on-page optimization of [INSERT WEBPAGE URL] for the keyword [‘KEYWORD’] with the goal of increasing the page’s ranking in the SERP for this keyword.” Bard will provide feedback on titles, descriptions, header tags, and content.
As an experiment, we asked Bard to “Analyze the on-page optimization of https://www.apple.com/iphone/ for the keyword “mobile phone” with the goal of increasing the page’s ranking in the SERP for this keyword. The response we got was helpful. https://g.co/bard/share/edffca0ccf07.
Bard can be your companion in competitive research, helping you analyze your rivals’ strategies. Start by identifying your SEO competitors, the websites that rank for similar keywords. Use the prompt: “Identify the top SEO competitors for my website in the [‘KEYWORD OR NICHE NAME’] niche.”
Once you’ve identified your competitors, you can analyze their content strategies. Bard can scrutinize their blog posts, articles, and landing pages to uncover keyword usage, content structure, backlink profile, and content gaps. Use the prompt: “Analyze [INSERT COMPETITOR URL] as my competitor in the [‘KEYWORD OR NICHE NAME’] niche and provide insights on their keyword usage, content structure, content gaps, and other insights.”
Technical SEO Guidance
While Bard is still refining its capabilities in technical SEO, it can offer foundational knowledge and strategic insights based on Google’s best practices. Bard can highlight the impact and potential resolution options for issues like slow page load speeds, broken links, and duplicate content.
To perform accurate technical SEO audits, it is advisable to utilize reliable tools such as Screaming Frog and Google Lighthouse. However, the accessibility of paid SEO tools like Sitebulb and Semrush through Bard is uncertain.
Remember that Bard is an emerging technology, continuously evolving and refining its capabilities. It’s essential to approach it cautiously and test its boundaries while relying on your SEO knowledge as the foundation for your strategies.
In conclusion, Google Bard has the potential to enhance your SEO strategies by providing insights directly from Google. By leveraging its capabilities in schema markup generation, on-page optimization, competitive analysis, and technical SEO guidance, you can improve your website’s rankings and visibility.
Remember, getting ahead in the competitive world of SEO requires expertise and a strategic approach. By partnering with Dominate Local, you can benefit from our experience and knowledge to achieve your business goals.
Contact us today and start your journey toward SEO success.