Follow Us:

Google To Shut Down Business Profile Chat Feature

Business Profile Chat

Google has announced a significant update affecting many businesses: the shutdown of the Google Business Profile chat and call history feature. Set for July 31, 2024, this change means companies must adjust how they communicate with their customers through Google services.

What This Means for Your Business

Starting July 15, 2024, new chats will no longer be initiated through Google Maps or Google Search. Businesses currently using this feature should note that while existing chats can continue until the end of the month, all functionalities related to Google Business Profile chat and call history will be completely discontinued by July 31, 2024. This includes accessing and viewing call logs within Google Business Profile.

Preparing for the Change

Google’s decision to shut down these features stems from its ongoing efforts to refine and enhance its tools, aiming to remain a valuable partner in managing your business. In light of these changes, Google has proactively communicated with affected businesses, sending targeted emails to those who utilize the chat or call history features. These communications emphasize the importance of downloading and archiving chat and call data.

Key Dates and Actions to Take

Here are the crucial dates every business using Google Business Profile should keep in mind:

  • July 15, 2024: The initiation of new chat conversations via Google Maps or Google Search will be disabled.
  • July 31, 2024: The Google Business Profile chat feature will be entirely shut down, and access to call history will cease.

Given these changes, businesses must download their chat and call history as soon as possible. Preserving these records is essential, as Google plans to delete them eventually. This data can be invaluable for customer relationship management and should be integrated into your CRM software and database.

Why We Care

The discontinuation of the Google Business Profile chat and call history is more than a procedural update; it’s a significant shift that could impact how businesses engage with their customers directly through Google platforms. Taking action now is crucial if you rely on these features to interact with your customers. Download your chat and call history before the deadline to protect your business communications.

Check out more updates, marketing tips, and guides on navigating these changes here. Don’t let this update disrupt your business operations—stay informed and prepared.

Latest News

One day in work