If email is not part of your digital marketing strategy, then you don’t have a digital marketing strategy. Let’s consider why you should integrate email marketing into your campaigns.
Email marketing is cost effective and has a great ROI
Email marketing allows business owners to reach a large number of consumers at a rate of pennies per message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail. It is estimated that for every $1 spent, $44.25 is the average return on email marketing investment (Exact Target).
Email has the power to send one piece of content to thousands of people and still have some level of personalization. But that’s just the beginning, segmentation of your contact list allows you to separate subscribers into groups based on their title, company type, or even based on actions taken. All of these can be send highly targeted messages.
Keep customers informed
Email marketing isn’t something companies do just because they can and it’s easy. There are more than 3.2 billion email accounts today, and with 90% of people checking their email daily. Your customers are more likely to open a message from someone they are familiar with than a random person. Use this medium to update you customers about your latest services, products, software updates, trends and other useful information that will keep your customers educated, informed and happy. In the end, good communicated results in higher customer retention.
Don’t’ forget, it is also one of the few medium that people don’t walk away from. As opposed to social media posts, which disappear on average 1-2 hours before they are archived, email has to be “killed” before it is removed.
It’s easy to customize and integrate into other marketing tactics.
The versatility of email marketing is another reason marketers should keep the tactic in their marketing toolbox. Depending on the depth of the email database and the skill of the crafter, email marketing messages can range from simple to very complex. Email and social media are friends. If you’re failing to see these potential connections, you’re probably wasting great opportunities not only for growth but to establish cross platform initiatives.
Email on the other hand has a set of solid metrics that have been the standard for years: Growth, Open Rate, Click Rate, Complaints, Unsubscribes, and you can take it from there and even track sales and revenue.
Why DominateLocal for Email?
We are an expert team of email specialists function as an extension of your marketing team to deliver your brand promises to your customers. Contact us today to setup your email marketing strategy, and start generating business today.