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Do online reviews have an impact on small businesses? As a small business owner, you may feel that your company is beneath the radar of those that would be impacted by online reviews. Sure, you have a website or a social media presence – what business doesn’t in the modern […]
There was a time when traditional marketing strategies like print media, direct mail, TV, radio and brochures were the only lead management tools available. However, these outdated strategies no longer apply to today’s tech-savvy and always-connected consumers, ones who rely upon social media in order to become real-time, proactive participants […]
Shared with consent of our partner Survey Local…. Managing your customer retention may be the most important factor in growing your business. A Harvard Business study found that increasing retention rates by 5% can lead to increased profits by 25%-95%. With so many outlets for customers to give their feedback, both good […]
Whether shopping for a car or where to eat for dinner, consumers are increasingly turning to citations, ratings and reviews before purchase. In fact, 95% of consumers use ratings and reviews and 86% say they’re essential to making a decision to buy. Below are four of the many reasons why survey results […]