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Almost everything that’s happening on the internet begins with one thing: a search query. In fact, up to 60% of all web searches start there. From booking your next vacation down to getting the best healthcare services, people get their hands on the information they need using a search engine. […]
Do online reviews have an impact on small businesses? As a small business owner, you may feel that your company is beneath the radar of those that would be impacted by online reviews. Sure, you have a website or a social media presence – what business doesn’t in the modern […]
There was a time when traditional marketing strategies like print media, direct mail, TV, radio and brochures were the only lead management tools available. However, these outdated strategies no longer apply to today’s tech-savvy and always-connected consumers, ones who rely upon social media in order to become real-time, proactive participants […]
Heading out to a new restaurant? Looking for a place to stay during your vacation? Are you considering buying a product? Ratings & reviews are even more important than you may realize—even Google loves them because they provide fresh and relevant content about your business.